Conserv Group (Pty) Ltd was founded by like-minded experienced business individuals who share a passion for conservation and a love of travel, and who came together with two common goals: To create a sustainable luxury travel brand and to give back to the magical areas, wildlife and communities that we have access to via our travels through Africa and beyond. 

With this is mind Conserv Group established a luxury travel company called Safari Craftsmen (Pty) Ltd and a Non-Profit Organization called Conserv Earth NPC. 

From the start, we have committed to donating 10% of proceeds from Safari Craftsmen to Conserv Earth so that we can generate additional funds for our conservation projects whilst giving travelers from all over the world, an opportunity to explore some of the most beautiful and sought-after destinations on our planet. 


Our team brings a wealth of knowledge from different sectors. Chris Renshaw has 18 years experience in the luxury safari and travel industry and has guided and hosted safaris all over Africa. Brian, Jason and Paul Van Aswegen are passionate conservationists and with several successful businesses across multiple sectors over the last 20 years, provide incredible insight into the day to day running and long-term vision of a travel company and an NPO. The Hutchinson family is a name in South Africa synonymous with business success and they are crucial members of the team with decades of experience in the wine and marketing sector as well as sustainable production. All in all, a formidable team and one that utilizes all the skills on offer to provide incredible travel experiences and to make a difference in conservation.